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Downtown Strategic Plan Update

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Project Overview

The Downtown Strategic Plan Update is a collaborative effort between the City of Phoenix and various community stakeholders to update and build upon the Downtown Phoenix: A Strategic Vision and Blueprint for the Future plan originally adopted in 2004. This update will align the plan with the 2025 Phoenix General Plan and other policies guiding growth and development within the downtown area.

DWTN Strategic Plan Update - Skyline Downtown 00656

Planning Process

  • Launch
    • Spring 2025
  • Working Group / Outreach
    • Spring 2025 - Winter 2026
  • Draft Plan
    • Spring 2026 - Summer 2026
  • Public Hearing Process
    • Fall 2026 - Early 2027

Upcoming Events:

Working Group – Kickoff Meeting Event!

Tuesday, April 22nd, 2025

8:30AM – 10:15AM

Burton Barr Library, Pulliam Auditorium

1221 N. Central Ave, Phoenix, AZ 85004

Contacts Us:

Samuel Rogers
Village Planner II*
Office: 602-534-4010
Email: samuel.rogers@phoenix.gov

Sarah Stockham
Planner III
Office: 602-261-8701
Email: sarah.stockham@phoenix.gov

Objective

•       Refine the structure, vision, goals, and strategies of the Downtown Phoenix: A Strategic Vision and Blueprint for the Future plan to align with the 2025 General Plan and new/updated policy plans within the City and downtown area.

•       Celebrate the plan’s accomplishments and establish goals to guide future planning and development efforts.

•       Position downtown and the surrounding communities for future investment. 

Documents & Resources

Relevant background materials and project deliverables will be posted here as they become available.

·       Downtown Phoenix: A Strategic Vision and Blueprint for the Future (2004)

·       Downtown Phoenix: A Strategic Vision and Blueprint for the Future - Two-Year Progress Update (2007) 

·       2025 Phoenix General Plan